Dorbuilds

Today's 25

Everyone gets the same one today

What's one opinion you'd defend in a room full of people who do your job?

Talk 25 · 25 seconds

ONE IDEA.
SAY IT.

Choose a topic.

Get one strong prompt.

Turn on the camera.

Talk for up to 25 seconds.

No script required. No ten-minute explanation. No trying to sound like a TED Talk.

Choose one category

One idea at a time. No library to scroll, nothing to save for later.

Ship 25 · up to 25 minutes

DON'T TURN A REEL INTO A FILM PRODUCTION.

You have the idea.

You recorded the take.

Now get it out.

The goal: edit and publish in 25 minutes or less.

25:0025:00 to publish

  1. Step 01

    Cut the dead air

    Remove false starts, long pauses, obvious mistakes and the five seconds where you stare at the screen. Do not obsess over every breath.

  2. Step 02

    Add captions

    Automatic captions inside Instagram, Edits, CapCut or whatever you already use. Fix the obvious errors. Move on.

  3. Step 03

    B-roll?

    Does this video actually need B-roll?

  4. Step 04

    Add one on-screen hook

    Keep it short. One line, top of the frame.

    • YOU'RE OVERTHINKING THIS.
    • THIS TOOK ME YEARS TO LEARN.
    • NOBODY TELLS BEGINNERS THIS.

  5. Step 05

    Write the caption

    One additional thought. One useful takeaway. Optional question or CTA. That's the whole formula.

  6. Step 06

    Post it.

The 25-day run · 25 days

25 DAYS.
25 PIECES.
A LOT MORE EVIDENCE.

This is not “post for 25 days and become successful.” It's 25 repetitions — enough to stop guessing. You learn what feels natural, what gets watched, what gets shared, what creates conversation, what deserves another version, and what you should stop making.

Open the run

The run

00 / 25

No account. No signup. Progress stays on this device.