I document what
I learn while building.

I'm Dor Sasson. Creator, photographer, filmmaker, marketer, entrepreneur and community builder — depending on which week you catch me.

For more than eleven years I've been building creative businesses: a wedding photography business, a paid community for photographers and creators, courses, lectures and a lot of content in between.

What connects all of it isn't a niche. It's one question I ask before anything gets made: would anyone actually care?

THE 25 came out of that. Not a growth hack — a constraint that makes publishing small enough to keep doing.